Author: Andrew Akesson / Source: The Next Web
Google For Jobs has made a great impact on the jobs market ever since it was released by the search giant in June 2017. There’s been tons written on the feature since it came out, but it’s still a new product and many users are still figuring out how to get the most out of it — that’s why I’ve written this article.
I’m going to go into the three main features that I felt helped the most when it comes to hiring campaigns. Bu I don’t want to tread over old tracks that can be read all over the web, so to get an initial insight into Google For Jobs you can read here to understand how to ensure your website is valid to be listed and here to understand the impact it can have on your organic traffic.
So, now that you have got up to speed on what Google For Jobs is, here are three things you might not know about Googles relatively young product.
1. You can see how many jobs are indexed, viewed, clicked, and applied for
First of all, I really like Google For Jobs because I feel the UI really stands out. It’s also great that the big blue box appears at the top of the search results. The convenience saves job seekers from scrolling very far down the search results, as they can simply click into Google For Jobs instead.
But how many are actually clicking on it? Well, Google has several tools that can help you better understand how many people view your jobs in Google For Jobs.
The first thing is to see just how many of your jobs are indexable and can be seen in the new UI. To do this –
- Click ‘Search Appearance’
- Click ‘Rich Cards’
- Click ‘Enhanceable cards’, which will show you how many jobs are eligible to be shown with the new functionality
The next thing you are going to want to know is how many eyes you are getting on your vacancies.
To see this, stay in Search Console and –
- Click ‘Search Traffic’
- Click ‘Search Analytics’
- Click ‘Impressions’ and ensure ‘Clicks’ is unchecked
- Click ‘No filter’ below ‘Search Appearance’, which will now give you the options of ‘job details’ and ‘job listing’. ‘Job listing’ shows you how many eyes have scrolled past your job listing that you can see on the left-hand side of the Google For Jobs UI. ‘Job details’ shows you how many people have clicked on a job listing and have read your job description.
I acknowledge that my points above don’t give you the information you need the most though, which is to see how many people have clicked on the job description and come through to your site to convert. To do this you now need to log into Google Analytics.
Once you have selected the property you want to view…
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