5 Rules For Effective Packaging Design

Your packaging choices can make or break your brand. After all, your product’s packaging design influences consumer behavior and brand perception.

If you want to start right with design, check out the following rules to follow.

Be honest with customers

Honesty can go a long way in package design.

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It must be the true reflection of your product or brand.

Do not attempt to under-deliver or over-promise. Otherwise, you’ll disappoint your customers by tricking them into something that does not exist or that they don’t expect.

Speaking of honesty, strive hard to depict your product in the best way possible.

For example, why would you put a cookie in melted chocolate if you were just selling chocolate-flavored cookie? Or why would you include many strawberries in the design of your fruit yogurt if yours has little strawberry content?

Just be honest. Don’t depict your product five times better than it is. Otherwise, you’ll mislead and disappoint customers who won’t attempt to buy from you ever again. In all cases, don’t use a misleading package design.

Keep it simple

Simplicity and clarity go hand in hand.

For one, customers have nothing against inexpensive products, so you don’t have to put many unnecessary elements in the design. It will just mislead customers.

Simplicity is the key to helping customers easily recognize what your product is for and what the brand behind it is.

For example, avoid listing tons of benefits without a clear brand name or try to make your packaging look great on the outside without clearly explaining what’s inside it.

It’s one of the main rules of package designing – it must be clear about the product and the brand.