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What if all the emails you’ve ever written and any other published statements you’ve made could be incorporated into a digital identity? And what if anyone could access that identity to get your advice or opinion on something when you’re no longer around?
My current work at the MIT Media Lab is dedicated to making that happen. It’s a capability I like to call “augmented eternity”; it curates all of a person’s digital information and stores it as a concierge bot that gives expert advice based on real human opinions. The idea is to create “swappable identities” for a bot, allowing a user to pose questions to an assortment of AI personas.
In fact, understanding how reality appears to others and deploying an appropriate response are two of the fundamental tools every successful executive should holster. This technology can streamline product and market research for new services and audiences, providing more direct access to valuable information that can help a company break out or break through in these three helpful instances:
1. Seeing through a new lens
Imagine you’re a tech executive trying to get a clear sense of how President Donald Trump’s views on net neutrality might affect your business. Soon you’ll be able to question Trump’s swappable identity on the matter directly. Or you could activate, say, Elon Musk’s or Jack Dorsey’s persona and get their opinion.
The process is simple: Activate the persona (or personality “lens”) within Siri or Slackbot, and ask your question. Semantics-driven algorithms will then search gigabytes of data, patterns, statements, and transcribed video statements, and the digital interface will show the answer to your question, including its level of confidence. Based on your interaction with the answer, the algorithm will adjust the confidence level for future interactions.
Back to our net neutrality example: By tapping into expert opinions on the matter, you have a…
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