Quick: You have a potential investor’s attention while he waits for his cab, or you meet someone at a dinner party who works for your dream employer. Convincing this person in less than 30 seconds that you have a brilliant, profitable idea or are the smart, capable person they need to help their company grow is a tall order.
But we know you have it in you—once you follow these six simple steps, that is.1. THINK ABOUT YOUR GOAL.
No matter how fabulous your elevator pitch, you’re not going to be offered the investment or job opportunity on the spot, says Chris O’Leary, author of Elevator Pitch Essentials. “That’s not possible,” he says. “Instead, your goal is to just get a conversation started.” You want to make a connection, pass along a business card, and get them to agree to chat again about the next step.
2. FOCUS ON YOUR OPENING STATEMENT.
This is key, says Catherine MacDermott, professor of Business Communication at St. Edward’s University in Austin, Texas. If you’re pitching yourself in a job interview, don’t bother introducing yourself with your title. Instead, try presenting your role in a light that really shows…
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