Author: Emily Ludolph / Source: 99U by Behance
Worried about your legacy? Curious how you’ll go down in history? Forget about chasing money or power. Instead, you might consider adding your name to the ranks of chroma celebs. We played a round of “How did that color get its name?” and found a cast of characters that made us stop and stare.
From bubblegum battleships to Yves Saint Laurent’s design inspo and the Roosevelt who pushed the limits of the unprintable, these creatives took a seriously nontraditional path to get into the history books. Keep an eye out for their namesake colors in the wild. And, hey, maybe you’ll have one named for you one day, too.Majorelle Blue
Artist and Morocco-based expat Jacques Majorelle sacrificed any chance of being remembered for his watercolors when he painted his new Cubist villa to resemble a deepwater electric eel. The bold blue entranced and enraptured many a visitor to Marrakech. One of its most well-known devotees was the designer Yves Saint Laurent, who purchased the Majorelle property in 1980. The signature vibrant blue began to make bold, graphic appearances in YSL designs – a potentially expensive move, as Majorelle patented the color before he died. A few manufacturers have developed a close-to-perfect alternative for those hankering to paint their patio, or you can buy your own tiny can of real Majorelle blue in the Jardin Majorelle gift shop. Be warned: It likely won’t meet the liquid restrictions for your carry-on.
That bubblegum blaze from your corner Instagram bait pop-up experience actually got its start in a naval correctional facility in rainy Seattle.
Mountbatten Pink
Mountbatten pink made its dusky rose debut during World War II, when Lord Louis Mountbatten premiered the paint job on the hulls of the Royal British Navy. Perhaps hoping to make a splash with the same color camouflage philosophy that had launched the Dazzle ships of WWI, Mountbatten believed that the pink could make his Navy disappear at the hours of dawn and dusk. He may have been right. But the blush was hardly a needle in a haystack at midday. The invisible sub program may have been scrapped but God help me, I don’t think I can unsee it.
Veronese Green
Paolo Veronese moved to Venice in the early 1550s. As one of the greatest painters of the Renaissance, he might have sewn up a legacy as Venice’s greatest prodigy if…
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