Author: Eleanor Semeraro / Source: VentureBeat
Sony extends its grip on the TV ad market for the seventh month, and a new name appears in the top 5 spenders.
GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs, to bring you a monthly report on how gaming brands are spending.
The results below are for the top five gaming industry brands in April, ranked by estimated national TV ad spend.
Television advertising spend for the gaming industry was basically flat from March to April, with just a slight uptick from March’s $31.7 million to an estimated $31.8 million. In total, 17 brands aired 60 commercials over 8,900 times, generating 1.7 billion TV ad impressions.
Once again PlayStation was on top, accounting for nearly two-thirds of the industry’s total outlay. It spent an estimated $20.5 million on airing 16 spots that ran over 2,200 times and resulted in 801.9 million impressions. PlayStation’s God of War spot “A Greater Purpose” had the biggest placement budget, an estimated $11.1 million. The brand prioritized spend across networks including AMC, Fox, and Comedy Central, and during programming such…
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