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Launching A Kickstarter: Making the Video

Source: Make: DIY Projects and Ideas for Makers

Editor’s Note: We thought it would be interesting to show, in detail, how a Kickstarter is run. Natasha has agreed to document her entire process in a 6 part series so you can see what is involved with setting up your own crowdfunding campaign.

I’m Natasha, the designer behind TechnoChic DIY tech-craft kits at TechnoChic.

Новости СМИ2

net. In just 2 weeks I’ll be launching my new DIY light-up paper bow tie kits on Kickstarter (That’s March 7th!), and the campaign prep schedule is becoming critical as we near the launch. This week, I focused on developing my Kickstarter video and planning the story of my project. I explored the most valuable pieces of information needed to tell my story and planned unique and creative ways to express them. This is the fourth week on my journey to launch – if you missed last weeks post, check it out here.

Telling your campaign story through video:

There are some Kickstarter creators who have their videos professionally produced with motion graphics and high-tech video equipment, and there are some who just hold up their smartphone and hit record. I’d say my videos are about in the middle of those two extremes. My goal is to make a video that’s interesting enough to watch, is fairly cheap to make, and says everything I need to convince a potential backer to make their pledge.

I’ll share with you my ideas on what needs to be said, my process for creating that content, and the tools I use (some unexpected) on my quest to make decent video on a budget.

To get a sense of my style, here are a few of my past Kickstarter campaign videos:

Circuit Sentiments: 3 New DIY Holiday Card Designs project video thumbnail

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Kickstarter

Line icon alert icon applepay icon arrow-down icon arrow-left icon arrow-point-left icon arrow-point-right icon arrow-right icon banner icon bar-chart icon bell icon book icon bookmark icon brand-assets icon cart icon chat icon check icon circle-back icon circle-forward icon circle-forward icon circle-k icon circle-left icon circle-right icon clipboard icon clock icon close icon closed-caption icon compass icon conversion icon delta-down icon delta-up icon duplicate icon embed icon facebook-contained icon facebook icon flag icon gear icon global-africa icon global-america icon global-asia icon graph-bar icon graph-line icon heart icon help icon info icon instagram icon kickstarter icon leaf icon lightbulb icon link icon loading-spin icon lock icon mail icon map-pin icon menu icon message icon mobile icon pause icon pencil icon pin icon pinterest icon play icon plus icon question icon search icon share icon solid-arrow icon sound-hi icon sound-lo icon sound-mute icon star icon stopwatch icon thumbs-up icon tools icon trash icon tumblr icon twitter icon user icon volume-up icon warning icon write icon x icon youtube icon