Rooster Teeth made its name as the producer of the funny Red vs Blue machinima videos, which featured the characters of Microsoft’s Halo game series in animated shows. Now it’s moving into game publishing with Rooster Teeth Games, and it has hired former Gearbox executive David Eddings as head of game publishing.
Austin, Texas-based Rooster Teeth announced its plans to move into games in January, with the creation of the publishing division Rooster Teeth Games. The aim is to bridge the gap between independent game developers and the worldwide community of gamers.
“Rooster Teeth has been killing it,” said Eddings in an exclusive interview with GamesBeat. “They’ve had amazing growth, and they’re like the Desilu productions of Internet content. Desilu created I Love Lucy and Green Acres and Beverly Hillbillies and also Star Trek. Every new medium has to have a breakout studio with the content that changes that medium. They just need somebody to publish games.”
The game division has nine people, including Michael Hadwin, director of the game developer operations.
Image Credit: Rooster Teeth
Eddings brings two decades of experience to Rooster Teeth Games. Previously, he was vice president of business development and licensing at Gearbox Software. He helped generate millions in revenue through licensing and business development across titles such as Borderlands, Brothers in Arms, and Duke Nukem. He cut…
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