“There is a huge danger in looking at life as an optimization problem.”
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Rory Sutherland (@rorysutherland) is the Vice Chairman of Ogilvy & Mather Group, which is one of the largest advertising companies in the world.
Rory started the behavioral insights team and spends his days applying behavioral economics and evolutionary psychology to solve problems that conventionally advertising agencies haven’t been able to solve.
In this wide-ranging interview…
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