Whether it comes to pre-purchase guidance, sales or post-purchase support, modern customers desire nothing but swift, actionable service. Live chat has been answering those needs for a few years now, accounting for around 73% of total customer satisfaction today.
Traditionally developed for customer service, this simple but intuitive system shortly became a necessity for small and large businesses, particularly in the sales department.
In November 2014, about 44% of customers thought that having a live chat specialist to guide them through their online purchase as one of the most important perks a company can provide. As those figures continue to grow, let’s look into what makes…
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