Source: Futility Closet

In 1969, solicitor James Jarvis booked a skiiing holiday in Switzerland. A brochure from Swan Tours Ltd. described the attractions in Mörlialp, Giswil, thus:
House Party Centre with special resident host. … Mörlialp is a most wonderful little resort on a sunny plateau … Up there you will find yourself in the midst of beautiful alpine scenery, which in winter becomes a wonderland of sun, snow and ice, with a wide variety of fine ski-runs, a skating rink and exhilarating toboggan run … Why did we choose the Hotel Krone … mainly and most of all because of the ‘Gemütlichkeit’ and friendly welcome you will receive from Herr and Frau Weibel.
… The Hotel Krone has its own Alphütte Bar which will be open several evenings a week. … No doubt you will be in for a great time, when you book this houseparty holiday … Mr. Weibel, the charming owner, speaks English. …All these House Party arrangements are included in the price of your holiday. Welcome party on arrival. Afternoon tea and cake for 7 days. Swiss dinner by candlelight. Fondue party. Yodeler evening. Chali farewell party in the ‘Alphütte Bar’. Service of representative.
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