The scale of the catastrophe that is Star Wars: The Last Jedi is difficult to comprehend without comparing it to major, historic natural disasters. Because no other movie has come anywhere close to the picture’s $151.
5 million 2nd weekend box office razing, there’s no movie comparison that gives its record-obliterating failure proper context.To begin to appreciate the epic nature of the Last Jedi catastrophe, consider the 9.2 magnitude megathrust 1964 Good Friday earthquake near Anchorage, Alaska. That was such a massive catastrophe that it killed Oregonians and Californians more than 1,000 miles away.
Or contemplate the current natural disaster in Southern California, the Thomas Fire, which has burned 281,000 acres and destroyed 1,063 structures at a cost of billions of dollars to the state. The $171 million expense of fighting the fire is fairly close to the amount it cost Disney/Lucasfilm (NYSE:DIS) to produce The Last Jedi.
It may seem odd to compare a movie that has earned nearly $400 million in domestic box office receipts to such giant calamities, but that total represents a tremendous shortfall relative to expectations. The important numbers to look at are the measures of the movie’s collapse. That $400 million looks good only if we ignore the results of every previous Star Wars movie. But a closer look at the numbers reveals what a debacle The Last Jedi truly is.
It’s not just the movie’s 69 percent 2nd weekend plunge that underscores its troubles.
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