Author: Jeff Grubb / Source: VentureBeat
One of the biggest Android device manufacturers in China is expanding into the gaming PC space. Xiaomi, which makes high-end smartphones, announced its Mi Gaming Laptop this week.
But unlike its smartphones, this Xiaomi product doesn’t have the wow-factor affordable price that the company is known for.The Mi Gaming Laptop is a 15.6-inch device that features a 1080p screen, a 7th-gen i7, and an Nvidia GTX 1060 video card (it also has an more affordable i5 model with a GTX 1050 Ti). The Mi also packs 16GB of memory, a 256GB SSD, and a 1TB HDD. If you’re in China, you can get the i7/1060 model for 9,000 RMB (approximately $1,460) or the i5/1050 Ti for 6,000 RMB ($950). And in that country, that’s an excellent deal compared to something like an Alienware gaming laptop with similar specs that sells for an astounding 17,699 RMB (nearly $2,830).
Xiaomi, of course, pointed out that price disparity. The company made a big deal out of featuring the same components at half the price of an American competitor. Undercutting the competition on price with high-end devices is Xiaomi’s strategy in the smarphone space, and now it is looking to replicate that in the PC gaming market.
And that should work in China, which has a massive market for PC gaming. Players spend nearly $30 billion on…
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