Author: Ewan Spence / Source: Forbes
How successful is the Microsoft Surface range? It’s easy to talk about brand awareness, software showcases, and stylish design touches. But the recent quarterly results make for an easy answer. Success is having a one billion dollar business.
Although the initial Surface device (launched in 2012 by Steve Ballmer) made some fundamental misjudgments, the line has iterated and improved to become a flagship vehicle for Microsoft’s software and services.
It has also become a solid business venture for the Redmond-based company. Tom Warren reports:Surface revenue has jumped 25 percent year over year this quarter to $1.1 billion, “driven by strong performance of the latest editions of Surface” says Microsoft. The billion dollar target was important this quarter, as it means Surface has now ended the financial year as a billion dollar business. Microsoft recently unveiled the new Surface Go, but the smaller 10-inch tablet doesn’t go on sale until next month. Microsoft has relied on existing Surface devices to fuel growth this quarter, as the company has not yet launched refreshed models this year.
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