Author: Jack Stewart / Source: WIRED
If you want to feel old, forget the fact that WIRED is 25, and realize that Nike designed the first Air Jordan in 1984, for NBA star Michael Jordan. Thirty-four years later, the original red, black and white high tops have spawned their own sneaker subculture.
This morning, at the WIRED25 festival in San Francisco, famed Nike designer Tinker Hatfield was onstage with former WIRED editor in chief Scott Dadich. He lifted his feet to the packed crowd and give a sneak peek at a new generation of kicks—the latest Jordan running shoe.
(As a former athlete himself, Hatfield’s designs for professional footwear are widely respected, and Hatfield’s design of the third…
The post A Sneak Peek at Nike’s New Jordans appeared first on FeedBox.