Amazon Is Closing Pop-Up Stores, as Its Retail Strategy Evolves

Author: Karen Weise / Source: New York Times

Daniel Acker/Bloomberg

SEATTLE — Amazon is closing down its dozens of Pop-Up stores in the United States, as it both expands and tries to make sense of its growing retail operations.

The Amazon Pop-Up stores are stand-alone kiosks, often in malls, that showcase the company’s devices, like its Fire tablets and Echo speakers.

Some are inside Kohl’s or grocery stores. Amazon’s website listed Pop-Up stores in more than 20 states.

The stores are closing even as Amazon is otherwise expanding its physical retail presence.

Before the holiday season, Amazon opened a gift shop-like store, Amazon 4-Star, in New York’s SoHo neighborhood, and for several years it has sold books and gadgets at Amazon Books stores. In 2017, it bought Whole Foods, greatly expanding its footprint.

“After much review, we came to the decision to discontinue our Pop-Up kiosk program,” an Amazon spokeswoman said in a statement, “and are instead expanding Amazon Books and Amazon 4-Star, where we provide…

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