Author: Steve Lohr / Source: New York Times

The mechanics of elections that attract the most attention are casting and counting, snafus with voting machines and ballots and allegations of hacking and fraud. But Jeff Jonas, a prominent data scientist, is focused on something else: the integrity, updating and expansion of voter rolls.
“As I dove into the subject, it grew on me, the complexity and relevance of the problem,” he said.
As a result, Mr. Jonas has played a geeky, behind-the-scenes role in encouraging turnout for the midterm elections on Tuesday.
For the last four years, Mr. Jonas has used his software for a multistate project known as Electronic Registration Information Center that identifies eligible voters and cleans up voter rolls. Since its founding in 2012, the nonprofit center has identified 26 million people who are eligible but unregistered to vote, as well as 10 million registered voters who have moved, appear on more than one list or have died.
“I have no doubt that more people are voting as a result of ERIC,” said John Lindback, a former senior election administrator in Oregon and Alaska who was the center’s first executive director.
Voter rolls, like nearly every aspect of elections, are a politically charged issue. ERIC, brought together by the Pew Charitable Trusts, is meant to play it down the middle. It was started largely with professional election administrators, from both red and blue states.
But the election officials recognized that their headaches often boiled down to a data-handling challenge. Then Mr. Jonas added his technology, which has been developed and refined for decades. It is artificial intelligence software fine-tuned for spotting and resolving identities, whether people or things.
“Every time you get two pieces of junk mail from the same place, that’s an entity resolution problem,” Mr. Jonas said. “They’re missed, but entity resolution problems are everywhere.”
Shortly after the election administrators tapped him, Mr. Jonas sketched out how his technology might be applied to their challenges. And they needed to take a very different path than another data-matching initiative, the Interstate Voter Registration Crosscheck System, which was already underway.

Crosscheck was begun in 2005, led by Ron Thornburgh, then the Republican secretary of state in Kansas, and later championed by Kris Kobach, the Republican secretary of state who is running for governor of Kansas.
Crosscheck was portrayed as a program to root out voter fraud. But election administrators and experts agree that voter fraud is a rarity. Voter rights advocates long argued that Crosscheck was a partisan effort to purge voter rolls of likely Democratic voters,…
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