Source: Dumb Little Man
Many small business owners think that their offline business doesn’t need a website. Some business owners, on the other hand, start daydreaming of getting thousands of visitors as soon as they launch their website. Others assume that they don’t need website developers as they can make one with DIY tools.
Are you one of them?
Belonging to either league simply means that you have some greater misconceptions about a business website. And believing such myths can deprive you of the benefits of a website for your business.
Here is a list of common misconceptions about websites many small business owners have.
Myth #1: Only E-commerce Retailers Need a Website
This misconception is most prevalent among offline businesses. They think that a website is not worth their investment as they don’t sell online. Not having a website can cost them potential customers.
This is because 97% of customers look online to find local businesses or make a buying decision.
Keep in mind that a website acts as your virtual address over the Internet. Not having a website means you are missing out on a huge number of customers. Building one can help you gain credibility and trust, reduce your overhead expenses, exceed customer reach, and improve customer service.
Myth #2: A Website is Just a Luxury and Nothing Else
Do you think so?
A website is the face of your company over the Internet. It contains the logo of your company. It speaks about your services and it tells the story of your company. When a user searches for your business online, he or she will interact with your website.
This way, a website…
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