Snap to Tweak Snapchat’s Redesign After Users Complain

Author: Nellie Bowles / Source: New York Times

SAN FRANCISCO — When Snapchat’s app was redesigned late last year, a viral rage gripped its passionate and young users.

The social media star Kylie Jenner

Twitter

that she had not been using the app as much and called the changes “sad.” More than 1.25 million people signed a Change.org petition to get the company to return the app to its old design. A complaint on Twitter about the Snapchat redesign became one of the most retweeted messages of all time.

On Tuesday, Snapchat’s parent company, Snap, said it would redesign parts of the app’s redesign after the overhaul had dragged down its business.

For the first three months of the year, the social media company reported Tuesday, it posted a narrower loss than a year earlier and a 54 percent increase in revenue, to $231 million, which was below analyst expectations. While Snap’s number of daily users rose to 191 million in the quarter, that figure was also below what Wall Street had anticipated. And the company said its user numbers in March were even lower, though it did not release them.

Evan Spiegel, Snap’s chief executive, cited Snapchat’s redesign as a major reason for the disappointing performance.

“A change this big to existing behavior comes with some disruption,” he said, referring later to “headwinds from the redesign.”

The quarterly results, which sent Snap’s stock plunging more than 15 percent in after-hours trading, were a reversal from the previous quarter, when the social media company had finally appeared to shrug off its losing streak with strong sales and user growth. Snap, which went public in March 2017 and is often seen as a competitor to Facebook, has been grappling with inconsistent results,…

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