Source: Dumb Little Man
In today’s society, people are used to getting a taste of products for free. When a product or service is so high-quality that its creator is confident enough to give it away, that tells audiences it’s truly valuable.
Take Chance the Rapper, for example: He has risen to stardom over the past seven years — performing for President Barack Obama at the White House, hosting “Saturday Night Live,” and winning three Grammys in 2017 for his rap album “Coloring Book.
” If that’s not impressive enough, he managed it all while giving fans his music for free. He’s taken the road less traveled, and zigging when everyone else is zagging, drawing attention from his fans.I’m certainly not a rapper, but I have relied on a similar method for success in the 17 years I’ve led a gift strategy and logistics company, and I wrote about it in my book “Giftology.” I’ve built a personal brand based on giving and authenticity, and I can show you how to do the same. Here’s where to start:
Give back to your collaborators and supporters
When building a brand, most people focus on scrounging for every penny to help them rise to the top. But like Chance, I focus on what I can achieve alone, then collaborate with others to let them shine. In my case, that means partnering with the people providing me gifts, then putting the spotlight on them. A core value of my business is relationship-building because even if I can give only a little at the start of a relationship, my partners and I will grow together over time.
Build a giving mentality into the fabric of…
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