YouTube’s testing two back-to-back ads so you can watch videos for longer

Author: Ivan Mehta / Source: The Next Web

Do you absolutely hate YouTube’s pre-roll ads? Well, YouTube’s thinking about introducing two back-to-back skippable ads, called “Ad-pods.” In return, it’ll let you watch a longer video without interruptions.

Currently, YouTube shows an ad while you’re in the middle of watching a video.

So, instead of that, YouTube will show two back-to-back ads before the video starts, to provide a distraction-free video watching experience.

The company noted on the blog, that many users consider the frequency of ads breaks as…

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