Author: Jenifer Sako / Source: did you know?
Instagram influencers are usually beautiful, poised and stylish. Except if they’re dogs.
I swear, I’m not being mean – dogs actually are getting in on the action, and they’re becoming Insta-famous in the process.
Like their human counterparts, these hot dogs are getting tens of thousands of dollars using their carefully crafted brands to push content out to their fans.
They’re part of marketing plans for everything from pet food to luxury hotels.Such empires require proper management. Enter Loni Edwards, founder of talent management firm The Dog Agency. For several year, Edwards has used her legal and entrepreneurial background to manage “the most influential animals in the world.” Her own famous fido had the hugely popular Instagram account, @chloetheminifrenchie. Chloe’s death even made local news.
Edwards knows how much work goes behind the scenes to get the follower numbers needed to bring in the bucks. She told Vox she started an Instagram for Chloe because she was so cute and she wanted a casual way to share photos without bombarding people. Within months, Chloe had thousands of followers.
People really liked her personality because I dressed her up and had her sitting next to me in business meetings. She was always smiling and was a sweet, adorable ball of love, and her personality translated through…
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