Kixeye raises $20 million to bring machine learning to game marketing

Author: Dean Takahashi / Source: VentureBeat

Kixeye has raised $20 million in funding to apply machine learning to the marketing, monetization, and retention for its mobile games. San Francisco-based Kixeye made its name on Facebook and mobile with games like Backyard Monsters, War Commander, and Battle Pirates.

Now it is working on mobile games, and it is building an in-house machine-learning platform that optimizes marketing, monetization, and retention.

This combines the hot category of artificial intelligence with mobile games, which hit $50 billion in 2017, according to market researcher Newzoo.

“I’ve seen many companies make the mistake of over-raising capital and crippling their operating agility. We’ve built a successful business with only $22 million in funding six years ago versus others in our tier who have raised hundreds of millions of dollars,” said Will Harbin, CEO of Kixeye, in a statement. “That said, this is another strategically targeted capital injection that will guide the next phase of growth for us.”

Founded in 2009,…

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