Author: Albizu Garcia / Source: The Next Web
Have you ever logged onto Facebook, only to be inundated with mundane status updates from your ex-high school classmate or photos of your great-aunt’s cat? The impersonal, irrelevant news that seems to clog up most our newsfeeds is turning people away from traditional social networks and toward a new breed of local network that allows you to tune in to your neighborhood gossip.
Apps like Nextdoor, Neighbors, GoNeighbor, and Hoodi are creating private feeds for individual neighborhoods that are shuttling in a new era of hyper-local news, reminiscent of a pre-social media era.
But isn’t Facebook rehauling its algorithm to show you more posts from people that matter to you? Perhaps, but that doesn’t necessarily mean those updates are relevant to your daily life.
Despite living in an era of hyperconnectivity, where you can reach a stranger in rural India as quickly as you can call up your friend who lives across town, it appears that humans are still attracted to a sense of local community. And it makes sense.
The minutia of what happens in front of your house affects your life much more than events on the other side of the country. Especially as social media feeds like Facebook, Twitter, and Instagram become increasingly crowded with questionable news and unfiltered vitriol, it might seem logical for people to retreat to their local communities.
The rapid growth of local social networks has not gone unnoticed, however. Facebook and Google are already launching features that will help them compete within the local market. The relative safety that people felt within limited social networks like Nextdoor might be coming under threat as well.
Neighborhood networks are a hot market for the $130 billion USD local advertising industry, and they could be a significant opportunity for political advertisers, as well.If Facebook and Google, two of the largest networks for digital advertising, are investing in local social networking, your business should be paying attention as well. Here are a few reasons why.
New way to target your exact audience organically, without the guesswork.
Anyone who has ever tried to set up a Facebook ad knows how much thought and meticulous planning goes into targeting just the right group of people. It might be a little bit easier if you can identify…
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