Source: Dumb Little Man
Read any video-related article and you will find that videos are significant on landing pages, social channels, seminars, and even conferences.
But that’s not all.
Videos are playing a crucial role even in the Google Play store.
The top-performing apps all have a common feature – explainer videos.
Whether the app belongs to the healthcare industry or an IT firm, those videos work equally well.Why?
Videos are dominating the online landscape because they offer more engagement value than other forms of content, thanks to the combination of visuals and sound.
The persuading power of videos goes beyond product selling to influence user behavior and you can utilize them to trigger more downloads.
Here are some tips for you to do that:
Youtube
In-stream ads
Youtube offers you the option to place your ads within videos. You can put them in the beginning, middle or right before the video ends.
In-stream ads can be skippable or non-skippable. Skippable ads allow users to skip after the first 5 seconds. On the other hand, unskippable ads do not come with an option to skip.
Best practices
- Engage quickly. For skippable ads, make sure that your video makes a strong pitch in the first 5 seconds.
- Write a compelling headline for your call-to-action and make sure that the CTA (app link) is visible throughout the video ad so users can download the app directly.
Discovery ads
When you perform a search query on Youtube, those ads that pop up alongside the results are called discovery ads. These ads can also be found on the watch screen when the user is viewing a specific video.
Best practices
- Pick an enticing thumbnail.
- Have an attention-grabbing headline which gives a core idea of…
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