Source: Dumb Little Man
Completing my business and marketing studies at a renowned French business school, I established a freelance digital marketing and content creation agency. I was determined to succeed. Making the transition from being a freelance content creator into a full-time agency owner, I expected to continue doing what I had been doing but with collaborators and at a larger scale.
I loved writing, creating visual content, and exploring new industries. This was the primary reason that had prompted me to start freelancing. Starting an agency seemed a logical next step to me. Hence, I took the challenge and started my agency.
Running a business was completely different from being a freelancer
I had to learn how to negotiate, how to ask for help, manage people, and convince them that I provided something worth buying. I had to “WOW” the customers while making sure that my team did the same. Additionally, I had to comply with all legal requirements. I had to manage various risks.
The list went on.
Facing a myriad of difficulties, making a couple of mistakes, iterating, at last, I got my long-awaited success. As paradoxical as it may sound though, the moment the agency started to make profits, I realized that I was on the wrong path. I realized that, for some reason, I despised my success.
I’ve realized that I had become a result-driven robot. What was devastating was that my professional objectives did not reflect my inner motivators. I did not enjoy what I was doing: I found it tedious and unworthy of my time.
At that point, I suffered from a pernicious feeling that I was wasting my brains and creativity. In retrospect, I know I was doing “the right things” and the discipline was fascinating. The issue was that I was not doing what was right for me. My actions were not in congruence with my personality.
As a kid, I was an experimenter, an adventurer, and a dreamer. I was fascinated with art and science. Curiosity about the underlying mechanisms of our world was my chief stimulus. I could spend hours playing on my own — drawing, solving mathematical puzzles,…
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