Heineken pulls ‘Lighter is Better’ commercial after some call it racist

Author: Mike Snider / Source: USA TODAY

Heineken has yanked their commercial entitled ‘Lighter is Better’ that Chance the Rapper called ‘terribly racist.’ USA TODAY

Heineken pulled a “Sometimes Lighter is Better” commercial for its Heineken Light beer after some criticized it as being racist.

In the 30-second advertisement, a bartender slides a bottle of Heineken Light towards a woman.

The beer passes several men and women of color before reaching her and then the statement “Sometimes Lighter is Better” appears.

Among those criticizing the commercial: Chance the Rapper. The Grammy winner voiced his dismay about the commercial on Twitter calling it “terribly racist.” He also questioned whether brands are purposely creating racist advertising to get attention.

“I think some companies are purposely putting out noticably racist ads so they can get more views,” he

Twitter

, adding that “Im just noticing how often it happens and I think they baiting consumers …Like I didnt wanna tweet about it so bad … but its like how can u not.”

Heineken removed the commercial from TV and online,…

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