Samsung Will Open Bixby Up to Developers, Even As It Plans to Let You Disable It

Author: Eric Ravenscraft / Source: reviewgeek.com

Samsung is opening up its Bixby voice assistant to third-party developers. At the same time, it’s reportedly finally allowing you to disable the Bixby key on your Galaxy Note 9. Those are some good mixed messages.

It’s no secret that Samsung’s Bixby isn’t exactly the darling of the voice assistant world.

Siri has some strong name recognition, Google Assistant is generally seen as the most competent, and Alexa essentially kickstarted the smart home speaker market (even if it doesn’t necessarily dominate it now). Microsoft even pushed Cortana onto every Xbox and Windows 10 device on Earth. In such a crowded space, Bixby has a lot to prove.

It’s also not very popular. While it’s harmlessly inoffensive on things like Samsung’s smart fridges, or the unreleased Bixby smart speaker, recent Samsung phones have a dedicated button for activating the voice assistant. In some cases, it’s remarkably…

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