A digital platform has launched that seeks to harness consumer power to build a more democratic economy
The team behind ‘socially-minded’ startup BuySmart want to build a community of likeminded consumers that will collectively push for a fairer economy.
Launched last week, the platform helps people identify brands that match their values, as well as informing members how they can make ethical shopping choices through actions such as supporting independent companies that are local to them.
Want to join the movement for positive media?
By building an online community the London-based organisation hopes it can use collective action to positively influence the way companies behave, from pushing for greater corporate transparency over tax, to making supply chains more ethical.
BuySmart works alongside ethical business specialists including the Living Wage Foundation, B Corps, and Provenance to select retailers that have what founders describe as “an authentic set of values at the core of their business”. More than 70 independent UK brands are featured on the site so far.
BuySmart co-founder James Bryant believes there is a greater demand than ever for transparency from major corporations. “Individuals are increasingly looking for…
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