Author: Jenifer Sako / Source: did you know?
In an effort to encourage children to read, McDonald’s in New Zealand is tossing out the plastic toys and replacing them with books by revered author Roald Dahl.
Approximately 800,000 books will be handed out. The books are excerpts of Dahl’s works, with titles like Amazing Matilda and Wonderful Mr. Wonka.
The specially created books are abridged versions of the classic Dahl tales, and they will come with stickers and activities.
Dahl was chosen because he’s just as beloved by parents as he is by kids.McDonald’s New Zealand director of marketing, Jo Mitchell, told The Independent, “The Roald Dahl characters are ones…
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