Source: Dumb Little Man
When it comes to promoting yourself or your business, our online image is becoming incredibly important. This includes both our brand and personal
online profile.
Our online presence represents our largest social field. When crafting an online profile, it’s
important to remember that those who view us only interact with a snapshot of our personality.
Part of the problem is that we often don’t allow our online image to evolve. We don’t update our credentials or qualifications. We present outdated information or even a photograph that is ten years out of date.
In order to ensure that people we are potentially going to do business with have a good
understanding of who we are, we should get into some useful habits when presenting ourselves online. Here are several ways in which this can be achieved.
Strategize
Whether we are looking for a job, starting our own business or simply wanting to get noticed for whatever reason, it’s important to set out some achievable goals. Thinking carefully about what we want to achieve with our profile enables us to use it proactively.
It’s important, then, to strategize. Many of us balk at the idea of utilizing acronyms. However, in this case, the SMART principle becomes really useful. If you are not yet familiar with the idea, it stands for: Specific, Measurable, Achievable, Realistic, and Time-Orientated.
Think about what it is you want to achieve, how you will gauge its success, whether it is within your grasp and when you would like it to achieve it. Applying these criteria to each and every point of your strategy will break down your goals into more manageable tasks.
Are you using the right profile image?
The first thing that most people online will engage with will be your profile picture or any photos on your timeline. Your profile picture acts as a brand identifier. With that, you need to be sure that you are using the right image.
There are, of course, many different ways to approach your profile picture. If the brand you want to represent is of one who enjoys fine beers and whiskeys, then a glass in hand is appropriate. However, if you’re looking to be hired for an accountancy job, then that image can be quite detrimental.
In addition, you should recognize that employers or potential clients may find some quite embarrassing photos of you. Try to untag or take down any unwanted pictures.
Link all social media profiles
Over the past fifteen years, social media platforms have grown exponentially. Whilst this has allowed greater choice for those looking to create a substantial online presence, it has also meant that you may have to widen your search for a potential audience.
It may be tempting to concentrate on one platform, such as Twitter or Facebook. However, once you’ve got a handle on your personal brand, you should seek to automate and link all of your social media together. This way, you can promote yourself or your website across many platforms all at once.
Thankfully, each platform recognizes the users need to share posts across different
platforms and most of the time, you’ll find automation tools to share your content.
Make sure your links work
Websites and content change all of the time. If you are in the habit of…
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