Source: Dumb Little Man
Sales is one of the most crucial aspects of a business and the art of selling is a sought-after trait. In fact, as competitive individuals, humans go through a continuous process of selling. From selling delegated products to selling our skills and unique personalities to our superiors in the office, we regularly undergo the sales process in our daily lives.
This makes it important that we become extremely aware of the best ways to boost sales.“No matter how big (CEO) or small (a salesman) is the job, experience in sales is a must”, said Naeem Zafar, former CEO of multiple unicorns including Bitzer Mobiles and the founder of Telesense, in an interview.
Now, to ensure that you become successful in the process, here is a list of 5 lesser-known ways to boost sales.
Tune in to your prospect’s frequency
Grabbing the attention of your prospect is the most important thing in the sales industry. More than speaking about the product, you need to ‘listen’ to the customer and suggest to him the right product.
This typically requires building a certain amount of trust with the prospect. The best way of doing that is by tuning yourself according to the potential customer.
Mirroring the customer’s actions is how you can pair yourself with his frequency. If he talks slowly, slow your speech down. If he is a conservative, serious person, hold your dad jokes and be serious as well.
Understanding customer psychology and showing familiar ground between you and him is crucial to furthering the sales process. After all, like attracts like, right?
Foresee objections and prepare answers to them
Anticipating is the key and preparing accordingly is your best bet.
The most embarrassing part of sales is when your prospect throws an objection or problem at you and you have no answer to that.
To prepare yourself, you must start by thoroughly researching the product you are selling. Keep track of the competitive landscape and know the pros and cons of your product so you can demonstrate its unique offering when compared with rival products in the market.
To know how…
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