Author: Archit Tripathi / Source: did you know?
Let’s face it: the daily rigors of modern life can definitely leave any of us smelling more funky than fresh. People have been stanky forever, but just 100 short years ago virtually nobody was even concerned with body odor. It wasn’t until the 1920s that BO became enough of a taboo for people to actually start spending money on it.
Much like mouthwash and deodorant, antiperspirant sales really took off when clever marketers decided to capitalize on people’s social insecurities. They framed body odor as being a silent problem that nobody would tell you about directly, but was offensive enough to cause them to shun you.
Naturally, this kind of fear campaign was initially aimed at young…
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