Steve Jobs’ last big project is finally ready for the public — but you have to go to Cupertino to see it.
I’m talking, of course, about Apple’s famed “spaceship” campus. Though employees moved in months ago, and Apple launched the iPhone X in the newly minted Steve Jobs Theatre, none of the campus has been open to the public — until now.
On Friday, Apple officially opened the doors of Apple Park’s Visitor Center — the public face of the company’s storied new headquarters — and the Apple faithful were there in full force to savor the moment.
When Apple opened the doors to the space, which includes a retail space, coffee shop and roof deck, the first visitors breezed right past tables full of iPhone Xs, Apple Watches, and MacBooks and instead headed straight for a wall of Apple-branded T-shirts, baby onesies, tote bags, and postcards.
Like the retail store at Apple’s old Infinite Loop headquarters, the swag at Apple Park is a far cry from brightly-colored tchotchkes and T-shirts with cheeky sayings (e.g. “I visited the Apple Campus. But that’s all I’m allowed to say”) that filled Apple’s old company store.
Instead, there are a handful of $40 tees emblazoned with either a simple Apple logo or that of Apple Park. The ones with the retro, rainbow Apple logo were particularly popular — employees were restocking the shelves within the first hour of the store’s opening.
There are also Apple tote bags ($25), baby onesies ($20) and, curiously, plain black and white hats ($40).
I say plain, but, of course, they’re much more than that. A special collaboration between Apple and New Era, the caps were designed without the…The post Apple’s stunning visitor center is open, and it sells $40 T-shirts appeared first on FeedBox.