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Cannibalization is by far the most difficult feat any established, successful company can pull off. Disney’s efforts to create a streaming video service years after Netflix and then Amazon (amzn, -0.38%) beat the entertainment giant to market will be one of the great self-attacking experiments of our time.
The challenge is an old one. What to do with a leading business that’s challenged by a new technology wave without hurting an existing profit stream? The single greatest example of recent memory is Apple’s willingness to decimate iPod sales by incorporating all the category-defining product’s features into a new gizmo, the iPhone.
The iPod was once so important to Apple that the estimable journalist Steven Levy wrote an entire book about it. And then, poof! The iPod was…The post Disney’s Big Bet on Streaming appeared first on FeedBox.