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(7 Tips): Market Your Instagram Account Like a Pro!

Instagram is the fastest growing social network with over 375 million monthly active users.

Over the past few years, many youths have been migrating to it. In fact, Instagram is commonly seen as a “teen” platform. This is because of its visual nature, which is much more attractive than say – Facebook. And this gives it tons of potential! Expect more people to become habitual Instagram users!

What does this mean for you?  Well, it means that now, growing a following is easier than ever. Instagram is a big pool to fish from. And it should be a prime place for any business, influencer, or social movement! Which leads us to today’s topic.

Below, we’ll discuss 7 tips on how to market your Instagram account. Follow them, and build a popular following!

(1) – Change Your Profile to “Business”.

If Instagram is exclusively a “marketing platform”, then switching your account to a Business account is a must. Why? Because the original account option provides you no advantage whatsoever. That is, it’s not good for branding. A business profile, however, makes you look professional. And it surely lets your followers use your pro services.

For example, by switching your profile type you gain the power to “release ads”. You also get access to the analytic tools of this platform. Plus, there’s the branding. You can style your profile in a way that makes you look like an industry standard!

(2) – Tie All Your Posts to Business.

You need a content plan. Just because you have an Instagram account, doesn’t mean you can post selfies and random pics. Instead, stay focused. Only post stories, images, and content related to your business. And make sure it directly markets you, engages clients, or enhances your brand quality!

(3) – Tease Your Followers.

Instagram focuses on visual content. As a result, it works best for product teasers. It’s a top way to market yourself. Every now and then, you can post a small shot that shows off an upcoming product.

You can use that tactic to create hype. You can have your followers speculate on more features and benefits! Plus, you can do this with any type of product. It can be a physical item or a “service” upgrade to your business! Heck – you can even tease with discounts! And who doesn’t love paying less for more?

(4) – Post Stories.

This takes advantage of the new “Instagram Story” feature. Basically, this lets you post timed content. And that content vanishes within 24 hours. So how do you market with that? You do so by posting powerful Instagram stories. They need to be stories that engage and are always interesting. And since they disappear in “24 hours,” those stories turn into “limited edition content”!

People will want to read a story before it gets taken down. So in a way, it’s a marketing tactic that teases the curiosity of your viewers. Done right, you can cultivate addicted followers with eyes glued to your profile! Users can use a Story Downloader to save the stories for offline or repost them on other social media pages.

(5) – Use Photos Submitted by Users.

It’s a marketing tactic that makes your followers feel special. Take a photo someone sent you (maybe by email). Then post it to your page and give them a shout out. If anything, that’ll encourage more people to follow you. In fact, it’ll make them more likely to engage in comments. And this will make your business look popular in the eyes of new visitors!

(6) – Use Branded Hashtags.

Who knows, maybe your hashtags might go viral someday? You should occasionally bank on those rare chances. However, that doesn’t mean you should invest too much time in them. After all, there are more effective channels for your marketing!

(7) – Learn “When” and “How Much” to Post.

Basically, posting too much is ineffective. You can end up losing many of your followers. And the reason? You look too clingy and desperate for attention. Plus, when posting too much, you bore readers. As a marketer, you want to be “interesting but elusive.” You should never be in a position where a follower has had enough from you. Make them come back from more.

And this is where timing comes in. You shouldn’t spam content every hour. Instead, share something once a day, maybe every few days. During that time, pay attention to what you craft. And make sure that what you put out there is quality!

Conclusion

If you follow some of the steps that we outline in this article you will be well on your way to improving your Instagrams presence. It may be hard at first but once the followers start rolling in it will snowball. Be consistent and remember to post quality content.  If we’ve missed anything please let us know in the comments section below!

The post (7 Tips): Market Your Instagram Account Like a Pro! appeared first on FeedBox.

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