Author: Bryan Clark / Source: The Next Web
It’s time to give credit where it’s due. Today’s MacBook Pro announcement, for the first time in years, made me excited again to be an Apple fan.
Apple has always made great phones. The iPad is arguably the best tablet on the market. Apple Watch is, um, the best of a series of wearables without true utility outside of fitness tracking.
And then there’s “Magic” accessories like the mouse, trackpad or keyboard. Each offers exceptional integration and a sort of cult love that make it hard to use anything else once you’ve become accustomed to one.But when it came to selling laptop and desktop PCs, it’s been harder, in recent years, to make the argument that there was any value in buying an Apple product; there were few customization options, even the higher-end models lacked the performance of their cheaper counterparts, and unless you were tightly integrated into the Apple ecosystem upgrading from a still functional three or four-year-old model just didn’t make a lot of sense, performance-wise.
You just weren’t likely to notice that big of a difference.
But that all started to change last year. The summer of 2017 brought several new products: a new iMac Pro, a stellar tablet offering (that’s easily the best I’ve ever touched) in the 10.5 inch iPad Pro, and the announcement of a modular powerhouse in the works, the Mac Pro.
Today Apple built on that momentum. For the same price as last year’s lineup, we’ll see monstrous performance upgrades that promise up to 70 percent more horsepower than previous hardware. And that’s only if you elect one of Intel’s…
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