Author: Kentin Waits / Source: Wise Bread

Loyalty is usually considered a virtue. In romance, in friendships, in business — loyalty typically wins. But when it comes to brands, blind loyalty can actually be a bad thing. Stand by your brand? Always and forever? I don’t think so. Here are six ways brand loyalty costs you money.
(See also: How We Brainwash Ourselves Into Brand Loyalty)1. It prevents you from discovering new products
Consumers who rigidly stick to one particular brand never discover what else it out there (and let’s face it, there’s always something else out there). With that degree of loyalty, you may miss out on new products or more efficient options that can save you money in the long run. (See also: 7 Grocery Store Habits That Are Making You Broke)
2. It discourages price comparison
From cellphone carriers to bulk cereal, brand loyalty discourages objective price comparison. If you never consider other options, you miss out on special promotions, deep discounts, and other money-saving opportunities.
Venture beyond your go-to brands. In the grocery store, compare the unit price of products and the value that generics and store brands offer. For services such as cable, internet, and phone, check out new providers who may have more flexible pricing options. (See also: 7 Generic Beauty Buys Better Than the Expensive Originals)
3. It limits…
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