It’s been one year since Pokémon Go smashed mobile game records, hitting revenues of $600 million at an unprecedented rate of only 90 days. To celebrate, developer Niantic, Inc. and licensor The Pokémon Company International are hosting a number of real-world and in-game events.
Niantic reports that the game was downloaded over 750 million times since it launched on July 6, 2016, and according to market researcher App Annie, it generated a total of $950 million in revenue last year. It was a cultural phenomenon, and though its implementation of augmented reality is rudimentary, it educated more users than ever before on the potential…
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