CBS’ “60 Minutes” edged out the heavily promoted premiere of NBC’s “Sunday Night With Megyn Kelly” in the ratings.
But “Sunday Night,” led by the former Fox News star finished ahead of CBS in the audience group sought by advertisers, a strong showing for Kelly’s new program.
CBS led NBC in overall audience, with “60 Minutes” scoring 6.5 million viewers in the 7 p.m. hour, according to Nielsen data. But NBC’s “Sunday Night” finished ahead of “60 Minutes” in viewers age 25 to 54, the demographic used by advertisers who buy time on news programs. “Sunday Night” averaged a 1.2 rating in that group, topping a 0.9 for “60 Minutes.”
A rating point represents a percentage of the 25- to 54-year-olds in the U.S. TV audience.
Kelly’s program, which featured a sit-down interview with Russian President Vladimir Putin, was given a major promotional push by NBC leading up to the premiere. Clips of the interview, conducted last…
The post NBC’s ‘Sunday Night With Megyn Kelly’ premiere with Putin pulls in 6.1 million viewers appeared first on FeedBox.