When company CEOs make big statements about change in mission my skeptical journalistic brain kicks in. Is this a PR move, or a change to address advertiser pressure, or something more deeply held and profound?
For Facebook CEO Mark Zuckerberg, the changes he and the Facebook team are implementing could be missed in the massive noise of Internet pronouncements.
But that would be a mistake.
Fakebook is already a powerful global force. It’s grown and evolved, and perhaps most importantly it’s been ahead of the curve on a number of critically important shifts. Facebook shifted to a mobile-first strategy early and embraced an app environment when the Web was still browser-driven on mobile.
Zuckerberg was first, and he was right. Again, as the shift to visual storytelling took hold, Zuckerberg acquired Instagram — understanding that for a new generation, picture-sharing was the new face of social storytelling.
And as live video moves to the forefront of the connected world, Facebook has again been first, and fast, to launch and evolve its offering.
So, when Zuckerberg says “community,” those of us who want to see around corners are thinking deeply about what he saw that drove this change, and what it means for both social media and marketers alike.
First, let’s set the stage. Facebook is 13 years old, with almost 2 billion users worldwide. Mark Zuckerberg is 33 years old. He and his wife Priscilla Chan have a young daughter, just a year and a half old, and are now expecting their second daughter. He’s a young man, a father and a husband, and keenly aware of the power and purpose that Facebook has in an increasingly digital world.
“To keep our society moving forward, we have a generational challenge: to not only create new jobs, but create a renewed sense of purpose,” he told the graduating class at…
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