
The American Frog Canning Company is a business name you’d expect to be a joke, like a company that would sell antiques or gag gifts. But it was real, and they sold frog legs. Te company was founded by Albert Broel, and did really well in a niche business. But the supply of frogs brought in by hunters couldn’t keep up with the demand.
So Broel wrote a book on how to raise frogs for fun and profit, and advertised the idea of frog farming. In the 1930s, when so many people were desperate for income, this seemed like a wonderful business opportunity.Broel was on the leading edge of what The New Yorker once called “the frog-farm craze of the thirties.”…
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