Author: Justin Pot / Source: howtogeek.com
Game studios are using analytics software to monitor in-game activity and if determine if ads are effective. Some gamers are creeped out by that, which is prompting publishers to stand down.
Red Shell, the software in question, is embedded in over 50 games, including The Elder Scrolls Online and Civilization VI.
The idea is that tracking in-game activity can make for more effective advertising, but a growing backlash is prompting publishers to drop the software. Here’s Nathan Grayson, writing for Kotaku:According to Red Shell’s website, their software is meant to help game companies “measure the effectiveness of their…
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