Isn’t it disappointing when an article that took hours to research and write tanks?
We’ve all been there.
But the difference between winners and losers is that the former learn from their mistakes, while the latter keeps repeating them.
Which one are you?
Wait, don’t answer that question. Instead, learn how to risk-proof your content in five simple steps.
1. Plan a Resultful Content Strategy
Your content strategy will govern everything about your content, from goals to host platforms. So, you need to be extra cautious while formulating it.
First, research your audience thoroughly using web analytics tools and customer data. Understand who your target audience is and what kind of content excites them. That will decide the content formats and platforms worth investing in.
Next, define the metrics you will track and build a content marketing funnel.
2. Write Stellar Content
When talking about digital content, we can’t ignore keywords. Keyword-optimized content attracts qualified traffic and improves your positioning on the SERPs (search engine results pages). So, use keyword tools to find relevant keywords for your content.
Then what?
Get down to creating the content. Choose trending topics and put together a content calendar.
To keep people glued to your content till the end, keep it error-free and easy to read. After a round or two of manual proofreading, you can put it through editing software.
3. Publish Your Content Where It Matters
The next step is to publish your content on platforms where it can get maximum exposure. While choosing your target platforms, don’t leave out social networks since they have massive reach.
What’s more?
Optimize your content for each platform to drive organic traffic.
4. Promote Your Content Aggressively
Promotion can literally make or break your content.
To make your content shine on overcrowded platforms, give it a competitive edge.
But how?
You can hire relevant influencers to promote it for you. Or, you can reserve a spot on aggregator websites pertinent to you and your audience.
5. Monitor Your Content’s Performance
After all the hard work you’ve put into your content, don’t forget to track its performance. You can use social listening tools and web analytics tools for this purpose.
That’s it, folks!
These five steps can make your content “a winner.”
If you need more information, tools, and tips, go through the infographic below.
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