
Shopping with a social conscience can be challenging. To help fashion lovers make informed purchases, Fast Company reports that a new personal shopping service called wearwell promises to connect customers with brands that support the causes they care about.
Co-founders Erin Houston and Emily Kenney plan to launch wearwell in May, following the completion of an ongoing Indiegogo campaign. Once the company’s official website is up and running, customers can visit it and fill out questionnaires about their personal style, sizing, and which global issues (i.e. human rights, clean water, girls’ education, etc.) are important to them. They can also opt for monthly, seasonal, or onetime deliveries.

Wearwell will use this information, along with budget considerations, to send…
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