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Pinterest expands personalized shopping recommendations

Author: Khari Johnson / Source: VentureBeat

Above: Pinterest’s logo outside of its San Francisco, California headquarters.

Pinterest today introduced a series of new tools to help merchants sell their products, including Catalogs, which lets anyone upload and convert their entire product catalog into shoppable Pins.

Previously this process feature was only available to select brands working with Pinterest, head of shopping product Tim Weingarten told VentureBeat in an email.

A Related Products feature is being rolled out now and will appear under product Pins to showcase inventory uploaded by brands.

Personalized shopping recommendations were also expanded today to serve up results…

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