Snap Kit could turn Snapchat into the next mobile marketplace

Author: Rachel Kaser / Source: The Next Web

Today, Snapchat announced Snap Kit, a suite of tools which allow developers to integrate their apps into Snapchat and vice versa. Among a few other boons to Snap’s fickle user base, this brings in a whole new facet to Snapchat: shopping.

Rumors about Snap Kit have been swirling for a few weeks, as something which would allow app developers to add Snapchat as a login option.

Now it’s out, and the integrations are a little more in-depth than that.

The Kits — Story, Login, Creative, and Bitmoji — allow users to integrate multiple features from Snapchat, including its camera and avatars, and it also allows brands to spread their particular labels to Snapchat through their apps. And for some of those brands — Poshmark or Postmates for example — that means using Snapchat’s built-in external links to direct users to their products.

To be clear, Snapchat’s not a new hand at ecommerce. The company’s been testing…

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