JAY-Z’s digital-only album 4:44 has gone platinum within five days – despite limits on who could access it.
The music was only available on Tidal, the star’s own streaming service, and to customers of US mobile firm Sprint.
The Recording Industry Association of America (RIAA) platinum certification, which requires more than one million sales, is rare for digital-only albums.
The RIAA only started counting digital streams last year, with 1,500 plays considered equal to one album sale.
4:44 will reportedly be available on Apple Music and iTunes this week.
Marketing tricks
Sprint was a significant contributor to 4:44’s early success, giving away large numbers of the album to its users for free.
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