Source: Dumb Little Man
Creativity is difficult to measure, especially because it’s more of a spectrum than a binary thing that you either have or you don’t. Everyone is creative to a certain extent, and people tend to specialize in different types of creativity.
When it comes to designing a website, creativity is a must.
After all, anyone can build a website. So, if you want to stand out, then you need something special.And to help you with that, here’s how to be creative in web design:
Know your audience
Rule number one of marketing is to know your audience. Every decision that you make should be based upon what you know about them. This covers both the content that you create and the way that you present it.
Understand the content
Your website’s design should work with the content that’s on there to help highlight it. On top of that, the visuals that you choose to display alongside your content should support it without being overwhelming.
As well as understanding the content and the audience, you should also understand why that particular type of content is being created and what it aims to achieve. Then, use the right design to support that.
Proofread
One study found that a single spelling mistake can cut online sales in half. That means that all of the creative design in the world won’t…
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