At two sold-out performances this week in California, Jack Johnson gave each and every concert-goer a souvenir stainless steel cup to eliminate single-use plastic and build on his legacy of greening rock-and-roll.
Fans at the Santa Barbara Bowl shows could fill up for free at any water station and will enjoy a $1 discount on all beverage refills – for the life of that pint at any future concert in the outdoor amphitheater.
For years, Johnson, a favorite hometown son and lifelong surfer, has forced concert venues into adopting sustainability efforts if they wanted to feature his music.
Before agreeing to play somewhere, he hands over a list of environmentally-focused demands in his rider, including a 100% recycling requirement and a request for energy-efficient light bulbs to be installed throughout the facility.
“After a show, I look out and see a sea of plastic – the industry I’m part of is contributing in a major way to this problem. I feel a responsibility,” Johnson told Rolling Stone.
For the picturesque Santa Barbara Bowl, the drive to go green was already embedded in their ethos. They’ve made it their mission to divert as much of…
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